Andy Rubin's $699 Essential Phone is finally here and it's weird

After months of Twitter teases and hype, Android founder Andy Rubin has finally unveiled his latest project to the world. And as expected, the vaunted Essential Phone is yet another Android phone.

But it’s also much more than that. While the specs bear out a real-deal flagship competitor, it’s clear that Rubin’s Essential Phone is part of a new ecosystem designed to offer an alternative to Google’s Android, with a focus on design, performance, and versatility.

Why this matters: Andy Rubin is the godfather of Android, so any move he makes is important. However, while the Essential Phone certainly looks great in renders, it remains to be seen whether it can compete against Samsung, LG, and even Google itself in the increasingly competitive phone market.

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Source: Greenbot